NOWAYER is a Qatari brand , creates a new language of luxury for classic Middle Eastern wear and elegant dresses. Aligning tradition with modernity, Nowayer clothing embodies opulent sophistication. Nowayer was founded to empower women with her exquisite designs, whatever their shape or size. Handcrafted in Doha, Qatar using luxurious fabrics, Nowayer’s abayas, shailas and dresses exude radiance. Nowayer uses creative design in her processes, she likes to tell stories with each collection. From the design and fabrics to the cut and finish, every element is carefully considered to touch the heart of her customers. Centred on a monochromatic pallete with injections of charcoal, moss green and sapphire blue, ready-to-wear collections are elevated with beautiful embellishments. Nowayer’s attention to detail is enchanting, be it lustrous tassels, shimmering sequins or handstitched embroidery in floral and geometric patterns. “From the design to the last stitch, each item is created to embrace self-expression and culture in all forms, piecing together art, quality and an appreciation for our homeland, we cultivate a reflection of pride for the heritage of Qatar.” Nowayer clothing captures the strength and style of the modern Middle Eastern woman, effortlessly complementing her busy lifestyle. Alluringly versatile, it translates from chic professional daywear to refined eveningwear. Always with an aura of high fashion in terms of cut, fabric and finish. It’s Nowayer’s personal mission depict the authenticity and energy of Qatar with the artistry of intricate patterns and materials. She believes in connecting and balancing the old and the new with international fashion so her customers can feel confident no matter the occasion. Like leading international fashion houses, Nowayer releases two seasonal spring/summer and fall/winter collections annually. Exclusive capsule collections are made during Eid al-Fitr, Eid al-Adha and Ramadan. “We’re dedicated to offering women an unparalleled shopping experience. Customers at our online store will experience a superb, quick delivery experience” Nowayer For more information, please visit nowayerofficial
